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Avivah Wittenberg- Cox’s New Book
Shows How To Actually Achieve It
Global Scope, Corporate Partners
How Women Mean Business Launch Events
In partnership with different companies and organsations, 20-first is organising events throughout 2010 to introduce the ideas summarised in How Women Mean Business to business communities around the globe.
In the Press
Press from around the globe has been actively documenting and commenting on the release of HOW WOMEN MEAN BUSINESS.
HARVARD BUSINESS REVIEW
Avivah Wittenberg-Cox, CEO 20-first blogs in HBR on why focusing on the Gender Pay Gap misses the point
LE SOIR: IT’S TIME TO ADAPT TO WOMEN
Avivah Wittenberg-Cox makes headlines in Le Soir, Belgium’s largest francophone newspaper when she calls on companies to get rid of gender asbestos.

After the Success of….
The definitive answer to WHY business wants balance
Germany's birthrate hits historic low
A recent Guardian articled details Germany’s ongoing struggles with its declining birthrate. With an already aging population and a birthrate which has just hit an all-time low, sinking below World War Two numbers, Germany must find a solution to this crucial issue. The root of the problem could very well lie in the state’s approach to women and, more specifically, working women.
France's minister for the economy speaks about the strength of women
In the midst of the financial crisis, Christine Lagarde, France’s minister for the economy, industry and employment wrote an op-ed piece for the International Herald Tribune. Alternating between examples from her own life and the world around her, she describes how the situation of women has improved in both politics and economics.
European Commission gives companies one year to work towards gender balance…or else
The Guardian reports that the European commission is warning companies that if executive boards do not make any progress on the path to gender balance, they may soon be forced to. Vivane Reding, the fundamental rights commissioner, informed the European parliament that legislation was not out of the question. Whether or not quotas similar to those introduced in Germany and Spain will be put in place, the European commission is clear: efforts will be made to promote gender balanced decision-making.
Head of Council of Women World Leaders on Problems Women Face
Laura Liswood identifies three steps to change: Pain, gain, vision
ObaMama Questioned
Kathleen Parker of the Washington Post exposes how Obama’s singularly feminine approach to the numerous crises he has been faced with during his presidency is turning into grounds for criticism. Developing her argumentation around his leadership and communication during the current BP crisis, she paints the picture of an Obama who deviates from the cultural expectations of society. Is Barack’s biggest problem that he is not as assertive, as manly, as we expect him to be?




