HOT OFF THE PRESS: HOW WOMEN MEAN BUSINESS
By AVIVAH WITTENBERG-COX
A Step by Step Guide to Profiting from Gender Balanced Business
Published in April 2010
The Four Steps to Gender Balance
This book is designed to provide senior managers with a clear understanding of how to approach the challenging process of shifting an old corporate culture into the modern age. Readers who follow the general guidelines and suggestions in the book will be able to set up and sustain their own successful gender balance programme. It is organised across four simple stages: Audit, Awareness, Align, and Sustain.
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AFTER THE SUCCESS OF
WHY WOMEN MEAN BUSINESS
By Avivah Wittenberg-Cox and Alison Maitland succinctly summarizes the smart business case for having more women in management and on boards: They represent half the talent and half the market, and they generate a better bottom line and better corporate governance. The authors’ “gender-bilingual” breaks the mold on “why can’t a woman be more like a man” and shows ways to achieve the advantages of balanced leadership with more women at the table as both equal and different partners with men. It’s the wave of the future.’ More
Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution, Avivah Wittenberg-Cox and Alison Maitland
Hardcover or paperback, published by John Wiley & Sons, 2008
Take a look at what people are saying about Why Women Mean Business here
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WHAT'S IT ABOUT?
Gender is a business issue, not a “women’s issue.”
Never before has there been such a confluence of international attention to the economic importance of women. Their position as consumers, employees and leaders is being recognised as a measure of health, maturity and economic viability.
How Women Mean Business talks about the four steps to gender balance. This book is designed to provide senior managers with a clear understanding of how to approach the challenging process of shifting an old corporate culture into the modern age. Readers who follow the general guidelines and suggestions in the book will be able to set up and sustain their own successful gender balance programme. It is organised across four simple stages: Audit, Awareness, Align, and Sustain
AUDIT: Business leaders eager to effect change often rush too far ahead too quickly. It is very important to ensure first that there is a good understanding of where a company is coming from on this issue, what has been accomplished, and what lessons are to be learned to date, both internally and externally. So, the first part of the book covers the Audit Phase, incorporating three chapters on understanding the issue internally and externally.
AWARENESS: The second phase concerns Awareness, ensuring that senior managers understand why gender balance matters. This section is about leaders deciding what the business case for gender balance really is in relation to the company’s broader strategic goals. Then it means learning the language of women as well as men, leading to gender bilingualism. It ends with the framing of an action plan, which has a chapter of its own.
ALIGN: Once the leadership is convinced and convincing on the issue, companies are ready to adapt the systemic underpinnings of their organisations by identifying and rooting out subconscious obstacles leading to a more gender balanced meritocracy. The Alignment Phase is about changing the company’s DNA by embedding new processes and systems in training, talent, and marketing.
SUSTAIN: Finally, companies need to use clear and effective measures, reward structures, and communications approaches to maintain the change process. This is covered in the last section called Sustain.
EXCERPT COMING SOON
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Women today are a majority of the talent pool and make up to 80% of consumer purchases. It explains everything every executive needs to know – in a single, concise volume.
- Understand WHY companies that adapt to women will become all-round employers of choice, as well as more effective 21st century marketers
- See why many current approaches to gender have not worked and why we need a new perspective, recognizing that women are both equal and different.
- Compare policies and approaches around the world, with surprising results
- Hear from business leaders such as Niall FitzGerald (Reuters), Carlos Ghosn (Renault/Nissan) and Anne Mulcahy (Xerox) on the gender issue
