Soap Operas Raise Status of Women in India
- A recent study shows that the introduction of cable TV and popular programmes such as soap operas have a significant effect on the attitudes of Indian villagers towards women.
- In the years 2001-2006, about 30 million households gained a cable service and popular soap operas were more likely to show women working outside the home, controlling money, and having a high educational level.
- The villagers in the study who had added cable were associated with improvements in measures of women’s autonomy, a reduction in the number of times in which wife beating was deemed acceptable, and a reduction in the likelihood of wanting the next child to be a boy.
Source: Jensen, R., & Oster, E. The Power of TV: Cable, Television and Women’s Status in India (NBER Working Paper Number 13305).
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