Saad Abdul-Latif, President, SAMEA, PepsiCo
Saad Abdul-Latif, President, SAMEA (South East Asia, Middle East & Africa), PepsiCo believes there is a clear business case to increasing the proportion of women in the workforce. He has quadrupled the percentage of women in management in the SAMEA region from 5% overall to 20% between 2004 and 2008.
Why is gender balance important to you?
Actually, it is important for a lot of reasons. But mainly, I just cannot see any reason as to why the work force should not reflect the population outside.
“…it seemed strange to me to be discussing women’s shopping insights without having women at the top to validate them or put their point of view across.”
Have you always believed in this?
I started developing these thoughts when getting into discussions about the market. Lots of our products are purchased by women – and sometimes it seemed strange to me to be discussing women’s shopping insights without having women at the top to validate them or put their point of view across.
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