Saad Abdul-Latif, President, SAMEA, PepsiCo
Saad Abdul-Latif, President, SAMEA (South East Asia, Middle East & Africa), PepsiCo believes there is a clear business case to increasing the proportion of women in the workforce. He has quadrupled the percentage of women in management in the SAMEA region from 5% overall to 20% between 2004 and 2008.
Why is gender balance important to you?
Actually, it is important for a lot of reasons. But mainly, I just cannot see any reason as to why the work force should not reflect the population outside.
“…it seemed strange to me to be discussing women’s shopping insights without having women at the top to validate them or put their point of view across.”
Have you always believed in this?
I started developing these thoughts when getting into discussions about the market. Lots of our products are purchased by women – and sometimes it seemed strange to me to be discussing women’s shopping insights without having women at the top to validate them or put their point of view across.
Subscribe to the Toolkit
The rest of this article is available to subscribers of the 20-first.com Toolkit, a complete, step-by-step guide to implementing sustainable gender balancing strategies. The Toolkit delivers all of 20-first’s experience in a manager-friendly, ready-to-use resource. It includes mutli-media presentations, guidelines, tools, videos, case studies and CEO interviews and more for each of the four phases – audit, awareness, align, sustain.
For more information about how to subscribe please contact 20-first:
tel: +33 1 39 75 42 24
email: online@20-first.com
Bookmarks
Comments
This article hasn't been commented on yet.