EU - Building Gender Balanced Business

The section that shines the spotlight on some of the most influential women in Europe.

JASMINE WHITBREAD, CEO, SAVE THE CHILDREN
“I was on the top team and reported to the chief executive. We were on an away-day and one of my colleagues referred to the fact that I was the only woman at the table. Honestly, it had never crossed my mind. It was scales falling from my eyes.”

KARREN BRADY, MANAGING DIRECTOR, BIRMINGHAM CITY FOOTBALL CLUB
“Women are different and they bring something different to the table than men – their qualities are distinct and valuable in making a business successful. They are not political animals in the same way as men. They don’t play politics at work so you don’t have to watch your back all the time. Women are quite open and collaborative, much more so than men.”