WHY Women Mean Business Named Business Book of the Year - Building Gender Balanced Business

WHY Women Mean Business, by Avivah Wittenberg-Cox and Alison Maitland, was named a business book of the year by Conference Board Review, the quarterly magazine of The Conference Board, the world’s preeminent business membership and research organization.

Avivah Wittenberg-Cox is publishing the sequel, HOW Women Mean Business – A Step by Step Guide to Profiting from Gender Balanced Business. in April 2010.

Linda Tarr-Whelan, author and distinguished senior fellow at Demos, summarised why the book was picked among this year’s best business titles:

‘Why Women Mean Business by Avivah Wittenberg-Cox and Alison Maitland succinctly summarizes the smart business case for having more women in management and on boards: They represent half the talent and half the market, and they generate a better bottom line and better corporate governance. The authors’ “gender-bilingual” breaks the mold on “why can’t a woman be more like a man” and shows ways to achieve the advantages of balanced leadership with more women at the table as both equal and different partners with men. It’s the wave of the future.’

Other books selected for best of the year by the quarterly included “How We Decide” by Jonah Lehrer, “Nudge: Improving Decisions About Health, Wealth, and Happiness” by Cass Sunstein and Richard Thaler, and “The Omnivore’s Delight,” Michael Pollen’s treatise on the food industry (which was published in 2006).