more How Women Mean Business - Building Gender Balanced Business

‘A must read for any leader wanting to use gender differences as a strategic lever to develop their business.’
Jean-Pascale Tricoire, CEO, Schneider Electric More

‘How Women Mean Business offers a proven, step by step methodology to define and successfully deploy a strategy to build better gender-balanced organisations. Only the companies who make a conscious effort to nurture gender-balanced talent pipelines and master gender-bilingual leadership styles will win in the marketplace of the 21st century.’
Rob ten Hoedt, President, Medtronic ECA More

‘As How Women Mean Business clearly details in numerous examples, the way to success is about a number of solid management practices that are clearly shared and reinforced throughout the organisation. Once these practices become adopted and embedded, they deliver a unique competitive advantage by increasing the capacity of leadership to manage change and by capturing global opportunities. Regardless of the industry or country, solid leadership and management practices always give companies a real and lasting competitive edge’
Gerald Lema, Corporate Vice President and President, Asia-Pacific, Baxter International Inc More

‘Understanding the why of gender balance is easy, the real challenge is implementing the how across a business. This books shows the reader how to do it, step by pragmatic step.’
John J. Harris, Chairman and CEO, Nestle Waters

‘The book we have all been waiting for: a clear, visionary blueprint that moves the gender balance discussion into the realm of the practical and achievable.’
Mary van der Boon-Farmer, Director, Global Diversity and Inclusion, Philips

‘How Women Mean Business is a must-read for any manager. Ms. Wittenberg-Cox’s book illustrates how gender balance in the workplace improves decision making, contributes to the customer experience and ultimately better business outcomes; something every business is interested in achieving.’
Emilio Umeoka, President, Microsoft Asia Pacific

‘This is a welcome, practical guide to improving business performance.’
David Loughman, Managing Director, A/S Norske Shell

‘I am delighted to see the focus on how to achieve better gender balance. As a firm believer that diverse teams make better business decisions, I applaud the focus on accountability that How Women Mean Business is driving.’
Frank Brown, Dean, INSEAD

‘Avivah Wittenberg-Cox has articulated the business case for gender balance in a convincing and pragmatic way. Her inspiring guidance is a real enabler.’
Feike Sijbesma, CEO, Royal DSM

‘How Women Mean Business is packed with real insights and actionable ideas; it is a resource that no organisation can afford to ignore.’
Jaspal Bindra, CEO Asia, Standard Chartered Bank

‘This is a book that is desperately needed by all senior managers and their advisors. How Women Mean Business will go a long way to ensuring that all available talent is appropriately employed’
Chris Thomas, Former Head of Global Board Practice, Egon Zehnder International

‘Practical, intelligent and based on experience, this book offers solutions for executives determined to make a difference’
Olivier Marchal, Managing Director EMEA, Bain & Company

‘This is a vital manual for 21st century businesses who are serious about putting gender balance at the heart of corporate change. A must read – and more importantly, a must do!’
Cleo Thompson, Editor, TheGenderBlog.com

‘At Cisco, this radically new approach has convinced me and my management team of the business opportunity that lies in effectively implementing gender balance – and how to do it. It has also made me progress on my journey to become “gender bilingual” for life!’
Laurent Blanchard, VP, CISCO Europe and General Manager, France

‘Companies often unconsciously resist moving away from the why of gender balanced business into the realm of how to achieve it. Wittenberg-Cox has written the definitive work on the subject. This book categorically proves the bottom line reward is well worth the journey.’
Joanne Thomas Yaccato, author, The 80% Minority and The Gender Intelligent Retailer

‘A call to action for savvy executives serious about shifting the focus of their companies from surviving to thriving.’
Lois Frankel, PhD, bestselling author of Nice Girls Don’t Get the Corner Office and See Jane Lead

‘This book provides new insights and great practical guidance on how to tap into the female talent pool and create results.’
Hilde Myrberg, Executive Vice President, Orkla ASA

‘Finally! We all know that gender balance is good for business, but How Women Mean Business lays out a step-by-step plan to achieve it.’
Sally Helgesen, bestselling author of The Female Advantage: Women’s Ways of Leadership, The Web of Inclusion

‘Wittenberg Cox offers down to earth solutions about how to achieve what is now an acknowledged imperative : gender balance.’
Zia Mody, AZB & Partners, Mumbai, India

‘This is the nuts and bolts of creating gender balanced leadership. It moves beyond rhetoric to action.’
Linda Tarr-Whelan, Demos distinguished senior fellow and author of Women Lead the Way

‘Avivah Wittenberg-Cox provides systemic, hands-on guidelines on how to make things happen in practice.’
Richard Straub, President of the Peter Drucker Society, Europe

‘Having led corporate transformation initiatives resulting in $4.4 billion in incremental spending from female customers, I believe this book is the best overview of the extraordinary business opportunity women represent. The business potential is limitless for those companies that authentically commit to winning with women, and bleak for those that do not.’
Julie Gilbert, Founder and CEO of Wolf

‘How Women Mean Business sets out a compelling blueprint for better business practices in the 21st century.’
Cherie Blair