How Women Mean Business Book Review
May, 2008
“Companies that understand women will be better led and closer to their customers. The first third of the book presents a formidable array of research and case studies to support that thesis. Even if you are familiar with the field, their review makes lively reading, including as it does an observation by a senior French executive that mixing the sexes makes “les femmes moins chiantes et les hommes moins cons” (women less bitchy and men less dumb). But what’s especially valuable is the authors’ analysis of where companies go wrong in managing women…“
Interview by Sylvie Johnsson
April 24, 2008
La croissance dépend aussi des femmes… Et les promouvoir, c’est l’intérêt des entreprises. D’abord parce qu’elles représentent une réserve de talents. Ensuite parce que ce sont elles qui prennent la majorité des décisions d’achat.
Read full article in French
How Women Mean Business Book Review
April 4, 2008
“Why and how to improve women’s place in business leadership are the themes of “Why Women Mean Business.” The authors – Avivah Wittenberg-Cox, a consultant and founder of the European Professional Women’s Network, and Alison Maitland, a business journalist – cite research from a variety of sources to bolster their double-barreled conclusion: “Women are a huge talent and a huge market space,” and discovering and exploiting the latter “will probably depend – at least in part – on being able appropriately to manage and promote the former.”
Wake Up to Womenomics
March 13, 2008
The authors try to offer a new perspective, taking men’s views into consideration through extensive interviews. They move the debate on when they say that “[womenomics] is a business issue and not solely a women issue”, or when detailing the limitations of diversity management by explaining the differences between gender and diversity. The point is that women are both different and equal and to this end they call for “bilingualism” at work – women and men bring different qualities to work, but of equal value to the company.
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A 3-page, in-depth profile of Avivah Wittenberg-Cox
March 2008
“La Femme Qui a l’Oreille des Hommes,” ELLE Belgique, by Aurélie Koch
Here (in French)
The greatest neglected resource in business
February 28, 2008
Columnist Richard Donkin writes “Women have become probably the greatest neglected resource in business, both in their market potential as consumers and in their productive potential as employees… It is a fundamental weakness of business models that were designed for a male-dominated world… As the book suggests, we need a revolution in thinking.”
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