Is the Republican Party becoming the woman's party? - Building Gender Balanced Business

Obama’s girl trouble

• Only one third of white women approve of Obama.

• His approval rating among women has taken a nosedive, from 59% to 45% during his term.

• And he knows it too: he appeared on The View, a show with a disproportionately female audience (79%).

The issues that concern women are changing

• The narrow definition of women’s issues encompasses elements like abortion rights and equal pay legislation, subjects where the Democrats and women agreed.

• Today, women are also concerned with minimizing the budget deficit and it’s burden on our children.

• The creation of jobs, particularly in small businesses that disproportionately take on women, is also a major concern.

• As the concerns of women change, so too can their political allegiances.

Sexism: alive and rampant

• The 2008 election was tainted with an overflow of sexism. Need a reminder?

• Some of it came from the Democratic Party and, more importantly, the Dems did not react vehemently enough.

• Often considered the party of equality, the Democrats lost their moral authority and the loyalty of many women.

The male feminist vs the woman

• Women used to have to vote for a man that would defend their issues but today, they can do better, they can vote for another woman.

• The GOP has understood this and is making efforts to put women into leadership positions.

• Republican women are trying to run for election as governors in Oklahoma, Georgia, California, South Carolina and New Mexico.

The Huffington Post