20-first Goes to Asia - Building Gender Balanced Business

The Press

The Star: Up close & personal with Avivah Wittenberg-Cox

In Jeeva Arulampalam’s article, Avivah Wittenberg-Cox explains the importance of gender bilingualism and meritocracy. She points out that, when it comes to gender, Asia should learn from the mistakes of Western society and forget about any “fix the women” approaches. The piece also contains a more personal aspect, a peek at the life of the CEO from her childhood to her life as a mother. Avivah also talks about her plans for a third book…

The New Straits Times: Gender balance a business issue

Describing 20-first as “one of the world’s leading gender consultancies”, Meera Murugesan makes it clear why companies need to better utilize female talent. Citing Avivah Wittenberg-Cox both as an example and for her ideas, Murugesan elaborates on the key reasons why gender balance and gender bilingualism are key to all businesses.

Business Today: Recommended Reads for the Month

This monthly Malaysian magazine included How Women Mean Business in their recommended reads for the month.
Their review of the book:
“Why Womean Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance.
We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance, the only question is, how can business leaders make this happen?
Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps, she provides guidance on how to bring about real change.
This lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it. Women are most of the talent and much of the market – you need this book.”