Women Like Blackberry Better, Men Prefer Android
inneractive, the mobile ad mediation provider, recently released research that shows some of the differences among men and women when it comes to mobile devices and applications. It turns out that women prefer Blackberry, while men gravitate to Android. This data suggests that Blackberry would be wise to market to women more.
- Android / 39% women, 61% men
- Blackberry / 59% women, 41% men
- Apple / 49% women, 51% men
In terms of apps, the CTR is higher among men than women. There is also a significant difference in what types of apps are favored by each sex, with men preferring the pricier categories.
TOP APPS FOR WOMEN
- Entertainment
- Social and IM
- Brain and Puzzles
TOP APPS FOR MEN
- Sports
- Arcade and Action
- Cards & Casino
To see inneractive’s complete infographic, including the breakdown of eCPM and CTR per category, click here
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Comments
Alina wrote on 02.03.2012 02:24:46:
I\'m going to disrgaee with the majority of posters here and say that I read the original article carefully and found only one thing that was clearly objectionable - her reference to witholding sex as a bargaining tool (which may have been an exaggeration/swagger to make her sound tough). Other than that, her article was basically how to deal with an unequal balance in marriage that has been well-documented. If making her wishes clear and getting results works (obviously not verbal abuse or witholding sex - though if someone feels overworked and underappreciated, they obviously wont be in the mood for much sex) -then I\'d let her be. I know some husbands who respond to a firm approach and who would be laggards if their wives did not make their needs clear. This is not all marriages, as all partners are different - however it is a type of partnership - and if it works, it works. I have a sibling who was quite lazy and self-centered until he married and then his wife (who works full time) made it clear what she wanted and expected - and he became this hard-working, fully engaged housekeeping kid-caretaking type. They seem okay and have a pretty stable marriage, though some might see him as being in a relationship with a woman who is tougher than him, I can see how much she needs him and appreciates how responsible he has become over the years. The alternative in those types of relationships (laggard man, harried woman) is for the woman to silently take up the slack (which according to studies is quite common) and then the relationship suffers - with the woman becoming resentful and/or leaving. So, despite those that might complain about her point of view (or mine in not seeing it as unreasonable, at least for her) - please keep in mind that every relationship is different, and she seems to have found an approach that works for her and her husband (though again - I don\'t agree with the reference to bargaining with sex, but that was only a single point.) I don\'t think it is fair to comment on her looks, for those who did. No one comments on her husband, other than being large, she is attractive, her husband is quite average, and they (if you look at hte family pic) have absolutely beautiful children - who look pretty well adjusted. Again - I\'m familiar with this \'wife kicks laggard husband\'s butt, gets results, both seem okay and relationship lasts\' paradigm. It wouldnt be my choice, but I don\'t criticise others who have found something that works for them. Not works for her - because she isn\'t bitching for a mink coat - she\'s bitching to make sure that both contribute to the home and family. Sorry that I don\'t agree with the majority of posters. Everyone\'s relationship is different - Id rather see someone be firm (though not use sex to bargain with, or be abusive) about what they need than be resentful and get divorced.
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