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Avivah Wittenberg-Cox 1st female columnist of Spiegel's Manager Magazine

Avivah Wittenberg-Cox is the first woman invited to write a column for Germany’s leading business magazine, Der Spiegel’s Manager Magazine.

The first article entitled : Late, But Leapfrogging?

Amazing, but true. Germany’s DAX 30 companies have just voted in voluntary gender quotas. They will impose some degree of gender balance on themselves, at all management levels. Reluctantly, but impressively, German companies are offering Europe’s private sector an alternative approach. Of course, they have done this before, under Chancellor Schroeder, with less than nothing to show for it. It would be good for Germany – and Europe – if this time were different.


The second article entitled : Leaders Need to Become Gender Bilingual

What does Josef Ackerman from Deutsche Bank have in common with many corporate CEOs? They don’t know how to manage women. Mr. Ackerman made global news headlines by saying that more women on his board would make it “prettier and more colourful”. He is not alone in being both well-meaning but awkward when communicating about gender issues. How can leaders better connect with the increasingly powerful and fast-changing female consumer? And with the women who now represent 60% of university graduates in Europe, make 80% of consumer goods purchasing decisions, and earn some $13 trillion in income globally (more than the sum total of India and China’s GDP combined).


The third article entitled : Empathy Leads to Innovation


The fourth article entitled : Of Euros and Europeans

Angela Merkel is has been spending a lot of time with Nicolas Sarkozy this past year, painfully working at a long-term and rocky marriage to see if they will be able to preserve their relationship, and save their baby, the euro, from adolescent turmoil.

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