Banks Pursue the Wealth of Arab Women
Western and Local Financial Institutions Market to an Underserved Segment
Women who earned their own money or those who have inherited assets: They are the new market for banks and other financial institutions seeking more business in the Arab world. “People are realising there is a niche business that is not being tapped because it was assumed you couldn’t get it,” one adviser explains.
Financial Times June 23 2008; Niche market has hidden potential
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Marketing to These New Clients
Women Used to Have Little Access to Credit, but Banks Are Waking Up
Custom used to limit women’s access to even credit cards. As banks realize that women are a huge and untapped market, they are coming up with new ways to market to women. At least one offering was so successful that it ended up having half its clientele be men.
Financial Times Jun 14 2007; scent opportunity
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