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WHAT WE DO

The 20th century is over.

The 21st century will see a new balance in business between men and women. One never seen before in human history. Are you ready?

20-first works with organisations that seek to move from 20th century mindsets, management styles and marketing approaches into more progressive 21st century forms – and to stay first at the game. Thus our name. It underlies our purpose, and those of the clients we serve.

20-first works with progressive global companies around the world interested in responding to both halves of the market and optimizing both halves of the talent pool – the male and female halves.

Avivah Wittenberg-Cox and a network of international experts work with CEOs, executive committees and managers to build 21st century gender ‘bilingual’ organisations.

The firm’s consulting services help companies achieve systemic, sustainable and positive change. We work with companies to successfully define and plan their gender balance initiatives, including analyzing the current situation, building the business case, building awareness among leadership teams, reviewing attraction, retention and development policies, reviewing marketing to women approaches, and providing pragmatic advice to start smart and deliver results. In addition, 20-first has developed a number of cutting-edge online services, including an online Toolkit for managers and an e-Learning course. We can also transfer our knowledge into companies, via our successful train-the-trainer programme and content syndication solutions for intranet and internal communications.