WOMENOMICS
Majority Math
This site is dedicated to exploring the business and economic benefits of a more gender balanced business world.
WHY?
Because women now represent a majority of the talent pool, a majority of the market, and better gender balance in leadership yields better corporate performance.
- TALENT: Women represent 60% of university graduates in Europe and North America (60% in Iran, 70% in the United Arab Emirates)
- MARKET: Women make 80% of consumer goods purchasing decisions in the US
- BETTER BOTTOM LINE:
- Companies with more women in leadership have a 35% higher return on equity
- Companies with more than three women on their corporate board have an 80% higher return on equity
Can your company afford to ignore this new, 21st century reality?
A Business Issue, Not a Women's Issue
This website will take a look at the issue of gender from three perspectives:
- WHY: why companies should care about gender, aka as ‘the business case’
- HOW: what companies, leaders and managers need to know to progress on the issue, and the tools with which to do it
- WHO: who are the CEOs, companies and countries that ‘get it’ and the men and women leading change around the globe?
WHY Women Mean Business
Much of the data in this WHY section is summarised in the best-selling book, WHY Women Mean Business (Wiley 2008, revised in paperback 2009).
THE ECONOMIST, April 2006
“Forget India, China and the internet. Economic growth is driven by women.”
NIALL FITZGERALD KBE, Chairman REUTERS
“We can’t make the future happen unless women help the men adjust.”
GOLDMAN SACHS Gender Gap Report
“One-half of the rise in the Eurozone’s employment rate since 1995 was due to a narrowing of the male-female employment gap. Encouraging more women into the labour force has been the single biggest driver of Eurozone labour market success, much more so than conventional labour market reforms.”
