Female Executives Vault Ahead by Knowing What Is Needed
"There Is an Advantage to Living, Breathing and Loving These Products"
Consumer product companies are finally getting it: Female marketers and top managers produce items that sell better to women. Sure, the women in this profile of successful female managers at the likes of Kraft and Alberto-Culver say men could do it, too, but their success speaks volumes about how best to go about selling to other women.
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