Girls Can Be Vidiots, Too
Software Industry Discovers 51% of the Population
The big and promising market now in video games is the female 51 per cent of the population. Forget shoot-em-ups: Software designers are now trying to win over a market long left untouched. Though only 10 per cent of video consoles, including handhelds, were sold to girls last year, that represents a 50 per cent increase from the 2005. “There was a percentage of females that thought this is a niche thing that’s for geeky guys, but we’ve had a couple years or so of breaking through that,” one analyst says.
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