Women Are "Unadventurous" When It Comes to Makeup
Fashion, Not Celebrity, Is What Drives Purchases
Even in the economic turmoil of late, there is no sign that women will cut back on makeup, which in Britain alone generates 1.2 billion pounds in annual sales. But more than half stick with favorite products, not branching out. And it is fashion rather than celebrity that informs their buying decisions.
Bookmarks
Featured
- Asia-Pacific Women Ever More in Charge of Finances
- Cellphone Gender Gap: Less Wealthy Women Less Likely to Own a Mobile
- Women as Indonesia's Prime Economic Movers
- Downturn Leads Australian Women to Spend Less, Work More
- Companies Ignore Women, "the Largest Market Opportunity in the World"
- Marketing to Women Means Marketing to Men Too
- Best Buy Appeals to the Women
- The brave new world of feminised brands
- New Riches: Women Consumers in the Rising Economies
- The evolution of 'marketing to women'
- Reading list
Global Gender Agenda
2010
UNITED STATES
March 22
The Third Gold Symposium on Global Diversity & Inclusion
April 29-30
5th Annual Marketing to Women Conference
BELGIUM
April 29
Jump’s 4th Forum on advancing women in the workplace
June 15-17
Brand Me – A Journey Through Choices for Talented Women
Comments
This article hasn't been commented on yet.