Women Make Most Buying Decisions in Wealthy Households
Impact Is Greatest in Travel and Appliances
- In 61 percent of wealthy households, the wife makes the family’s vacation decision, reports a Luxury Institute survey of women from households with annual income of at least $150,000
- Health care decisions, including choice of plans and providers,
are the domain of women in 48 percent of wealthy households; a like share decide on home improvement purchases.
- 22 percent of married wealthy women make all of the family’s investment decisions on their own, with two-thirds saying such decisions are made on a couple basis
- Women choose automobiles and consumer electronics in 40 percent of wealthy households
- Women control family real estate decisions in 31 percent of households
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