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Further reading

Barletta, M (2006) Marketing to Women, How to Increase Your Share of the World’s Largest Market. Dearborn Publishing.
Cunningham, J. and Roberts, P. (2006) Inside Her Pretty Little Head. Cyan Communications.
Daly, K. (2007) “Gender Inequality, Growth and Global Ageing”, Goldman Sachs Global Economics Paper No. 154, 3 April.
Warner, F. (2006) The Power of the Purse. Pearson Prentice Hall.

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20-FIRST CALLS FOR LEGISLATION

Transparency in Corporate Reporting on Gender Balance