Women in IT
UK electronics suppliers and retailers missed out on £600 million in 2007 because they failed to connect with female customers, according to a survey from the ad agency Saatchi & Saatchi.
This missed opportunity is happening all over the world, as women begin to have more influence over the spending decisions in the technology sector.
Understanding how to communicate to women in this market is not simple. Most companies, with the exception of some pioneers such as Apple, continue to think that it is all about the ‘geeky’ details.
Women want technology just as much as men but don’t need to know the RAM size. This section is devoted to articles about how to market to women in this sector as well as keeping an eye on the women influencing things in the world of technology.
Philippa Roberts and Jane Cunningham, founders of Pretty Little Head – a strategic consultancy which helps clients market to women provide their view of the new world of feminised brands.
On a mission to bring women back into IT
“Women represent a huge potential market for technology producers. So far however, few companies attempt to speak to women through their products. The few attempts that have been made to attract women, such as the pinked up mobile phones and gadgets, are not met with much support.”
In her inaugural column, Elisabeth Kelan, the editor of this section, sets out the debate and the challenge companies face to get more women into IT.
Six reasons IT needs women
Director of a UK career and networking portal, Maggie Berry provides six good reasons why more women in IT would be very good for business.
- Women role models in IT
- "What Can Be Done to Crash through the 'Silicon Ceiling'?”
- 3 Ingredients to Success in IT
- EU Debate on Women in Techology and Research
- Nerd Girls, United to Show "Smart Is the New Pretty"
- One Bright Spot in UK Gender Gap: IT
- Performing Gender at Work
- Safra Catz: Oracle's Consigliore
- Dell to Pay $9.1 Million to Settle Suit by Female Managers
- Number of Indian Women in IT Surges
- Indian IT Firm's Flexible Approach Pays Off