When Are Car Companies Going to Wake Up?
Peugeot Vows to, but Acceleration Isn't Working
The French car maker vowed in 2003 to end inequality between men and women. From 1999 to 2005, the share of women at the company rose by … 3 percentage points, to 16.3 percent. Given that in several countries, women are recognised to make or influence some 2/3 of car purchasing decisions, it continually amazes how resistant the car companies are to employing more of them. They might actually design cars that respond to women’s needs and offer showrooms and salespeople who understand the majority of their customers…
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