Ignore Lady Geek at Your Peril
(Not) Selling to Ms. Gadget
The consumer electronics industry ignores the “lady geek” at its own cost – 600 million pounds last year alone, according to Satachi & Saatchi. A survey of women found that a third of them do not consider technology advertising to be speaking to them, and most respondents said IT companies didn’t value them as customers. But the survey was an attempt to help Saatchi clients improve themselves by debunking IT myths about women.
Saatchi & Saatchi Sept 10 2007 Retailers told, ignore « lady geeks » at your peril !
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