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20-FIRST IN THE PRESS 2011


Keep Them Happy and Keep Them Down

Australia Financial Review - May, 2011

Following a trip to Australia earlier this month, Avivah Wittenberg-Cox was interviewed by Ms. Catherine Fox who writes the Australia Financial Review’s weekly Corporate column.

Ms. Fox quotes Avivah, saying

“It’s all a question of CEOs and leadership. That’s the only real difference between companies that value (this issue) and those that don’t.”

To read the full artilce, click here


From Late Starter to the Forefront

Manager Magazine - June, 2011

Avivah Wittenberg-Cox, was asked by Manager Magazine in Germany to write for them on a regular basis about Gender Balance. Here in their June issue she talks about women on boards throughout Europe and gives a few tips on how to avoid costly mistakes.


Seen from Above

Le nouvel Economiste - April, 2011

Caroline Castets’ article looks at Avivah Wittenberg-Cox’s beliefs on the subject of economic performance and creating values. Women represent 60% of todays’ talent and 80% of todays’ consumers. Avivah is quoted in saying “everytime a promotion arises, the proportion of women diminish and the percentage of men increase”


Women Matter

Point magazine, Asia - April 2011

In an interview by Rahul Shah from Point magazine, Asia, Avivah Wittenberg-Cox tells us why women are the missing piece to a company’s leadership and communications puzzle.She also talks about the gender bilingualism in Asia-Pacific.


Women at Work in the Future

Opzij magazine - April 2011

In the Dutch magazine Opzij, Femke van der Laan asked Avivah Wittenberg-Cox to give her view on the subject “Women at work in the Future.

How will the situation in 25 years (in Holland/Europe, globally)? What will happen to our social security? What will the laws on termination look like? Are we all working on flexible employment contracts? Will women become stay-at-home-mums again, this time taking care of an aged parent? Are both women and men working part time, or will woman still be a half-a-job-princes? Will there still be offices in 25 years? And what about the weekend? And so on. We would also like to know from the participants what their dream scenario, as well as their worst case scenario for the future looks like.


How do you respect the balance between Men & Women

Chef d'entreprise - April, 2011

If you are head of a company with more than 50 employees, be careful ! As from January 1st 2012, you will need to have an action plan ready for gender balance in the work force. How do you do this ?


Bending Gender Boundaries

Diversity Magazine - March, 2011

Pew Research released a startling report, “Rise of Wives,” that shows that U.S. women now out-earn their husbands in 26 percent of couples (up from 5 percent in 1970). While the media focuses on the gender wage gap, the real story is that history is shifting. This century is not just about the rise of China. It will also be about the rise of women.

To read the full article, click here


“Are Men the Future of Women"

March, 2011

In an article written by Céline Gautier from Elle Magazine, Belgium, Avivah Wittenberg-Cox is quoted in saying “We often get the impression that men are not interested in Business gender balance. From my experience as a consultant, I would say that it is often the men, today, who push this matter forward in a constructive way.


Stop Fixing Women - Make Law Firms Gender Bilingual

February, 2011

“The average gender balance among partners in the world’s top law firms is 85-15 male to female. Yet women have for some time made up the majority of law school graduates and law firm recruits. Many women who have given up on being made partner in these firms have joined corporate legal departments and are now … clients. And many of them don’t much appreciate the all-male teams of lawyers that their erstwhile employers are sending in…”
Avivah Wittenberg-Cox

To read more, click here


Why Corporate Gender Diversity Initiatives Fail

The Edge Financial Daily, January, 2011

While travelling in Malaysia, Avivah Wittenberg-Cox was interviewed by Emily Tan from The Edge Financial Daily.

Avivah talks about her second book “How Women Mean Business” and answers the question : Why corporate gender diversity initiatives fail.




Christopher Thomas, Partner, Egon Zehnder International

“I commend you on the initiative, the 20-first’s WOMENOMICS 101 Survey, and completely agree that a change of focus in this way would be a very positive development. I have become convinced that the board related issues are merely the tip of an iceberg and the action really needs to take place within senior management ranks if gender equality is going to move at all.”