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20-FIRST IN THE PRESS
Avivah Wittenberg-Cox in CEO Magazine: Gender Balancing For Real
July 13, 2010
It’s time for CEOs to get serious about sex, says Avivah Wittenberg-Cox in the CEO magazine. The author of the new book ‘How Women Mean Business’ and CEO of 20-first says that if companies what to launch successful gender balancing initiatives, they need to forget the tick-the-box exercises and focus on results.
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“We’ve got to start focusing on the guys.” Avivah Wittenberg-Cox quoted in The New York Times
June 22, 2010
Katrin Bennhold in her article The Future of Feminism Relies on Men writes how reality is more nuanced. Women earn more doctorates, but less money. They are overtaking men in the work force, but still do most housework. They make the consumer decisions but run only 3 percent of Fortune 500 companies and quotes Avivah Wittenberg-Cox, chief executive of 20-first, “We’ve got to wake up…we’ve got to start focusing on the guys.”
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“No to Assertiveness Training” CEO 20-first quoted in Financial Times
June 21, 2010
Stefan Stern in his article on What Men Need to Learn About Leadership writes about 20-first CEO Avivah Wittenberg-Cox, “Ms Wittenberg-Cox does not hammer her readers with arguments over justice or equality. She is more interested in the practical realities of a world in which, for example, 60 per cent of university graduates are female and, for the first time, the majority of people in the US workforce are women too”. Outlining the need for ‘bilingual organisations’ Avivah Wittenberg-Cox is quoted as saying “Companies do not need more women’s networks or more ‘fix-the- women’ policies. We should be saying ‘no’ to assertiveness training. Women are not a minority or something for the diversity manager to worry about.”
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HARVARD BUSINESS REVIEW
April 12, 2010
Avivah Wittenberg-Cox, CEO 20-first blogs in HBR on why focusing on the Gender Pay Gap misses the point
While The Economist magazine trumpets women’s progress with covers like We Did It! with pictures of Rosie the Riveter, HBR comes out with a special section on the wage gap . Its recent news alerts give us headlines like Women in Management:Delusions of Progress, Gender Parity: Not a Corporate Priority, and Adding Female Directors Hurts Norwegian Firms’ Value. A range of earlier pieces focused on what women lacked, such as Women and the Vision Thing (women lack vision) and One Reason Women Don’t Make it to the C-Suite (it’s their brains).
Read the full blog here
PRESS RELEASES
April 2009 – How Women Mean Business Press Release
October 6, 2009 – New Core Metric of Competitiveness – 20-first’s WOMENOMICS 101 Survey