Quicklinks

HALF THE MARKET

Womens increasing education is accompanied by their increasing earnings and professional credentials.

  • Women make 80% of consumer goods purchasing decisions in the US
  • They start 70% of new business start-ups in Canada
  • Goldman Sachs created a basket of funds called the WOMEN 30 that pinpoint businesses selling to women. They have outperformed the average stock exchange over the past decade
  • In the UK, women are expected to own 60% of all personal wealth by 2025. Today there are more female millionaires between the age of 18 and 44 than male.
  • Women earn 40% of the world’s GDP.

From INSIDE HER PRETTY LITTLE HEAD, Cunningham and Roberts, 2006

There is a strong link between the characteristics of an organisation (how masculine or feminine it is) and its ability to develop relevant marketing to the female audience. Respect for feminine differences, and therefore respect for female customers and employees, is essential to success.”


More...

  • Goldman Sachs identified 30 global companies in a recent report that are well-positioned to benefit from relative gains in female disposable income, known as the Women 30 index. More
  • Even the most damaged sectors in the current downturn can release significant sales and marketing value by crafting a more effective approach towards women, says Collette Dunkley, CEO, XandY Communications. More
  • Marketing to women on the web requires some new thinking, and it helps if you know your Greek mythology. More
  • The brands that are evidently the most progressive and the most pioneering, are also the brands that appear to be most in touch with their feminine side, say authors Philippa Roberts and Jane Cunningham. More
  • Invitations to a cherry-blossom viewing or to learn to make your own sake are just some of the perks of being a member of the first American Express credit card club to target non-working women. Mor

Further reading

CANADA

US

UK


Michael Silverstein

Sr VP Boston Consulting Group

“The average American woman will earn more than the average American man within 20 years”
(Cunningham and Roberts, Inside Her Pretty Little Head)

David Ogilvy

“The consumer isn’t a moron; she is your wife.”